Gilbert Paper: Darkhouse Spearing

This paper promotion documents the annual Sturgeon hunt on Lake Winnebago, Wisconsin. Gilbert’s textured, uncoated paper tells this tactile story; a horizontal format referencing the fish’s length/floppiness; clear, rubbery thermography of cracked ice overprints the cover; driving thesis: “In the end, it’s not about the catch, but the preparation and the wait. > next Corporate campaign

> next Corporate campaign