Gilbert Paper: Searching for Coney Island

Coney Island made for a tactile paper promotion location in this series for Gilbert Paper. The premise that drove the design asks why Coney still exists as an interesting location. What we discover is that Coney is a surreal place but ironically one of the last real places left in New York. The last line of the text reads: “…gritty, tough and real, no Disneyland.”