Catskill Cryo hired Worksight to develop their visual branding and collateral material. Cryotherapy, which literally means “cold therapy,” is a technique where the body is exposed to extremely cold temperatures for several minutes. Cryotherapy can be delivered to just one area, or you can opt for whole-body cryotherapy. The mark reflects the degree of coldness, the circular nature of the cryo unit, and the double “C” in the name itself.
T-shirt design for an annual Mount Sinai run. From a large exploration this design was chosen because of its typographic simplicity as well as its metaphoric mashup of heart monitor and running shoe.
Graphically translating a drawing (for an app icon promoting a STEMI catherization aid) to line-based vector art begins with a reductionist lens on your eye. The outlines, gone. The inconsistencies in line weight, gone. the gradation, gone. What we’re after is power by the simplest means.