NYC’s Privately Owned Public Space logo competition: Worksight used a modular pattern to create the P letterform that references stone patterns found in both indoor and outdoor spaces. The mark works in color as well as black and white, and is distinctive enough to eventually lose the POPS letterforms inside.
To see all 607 submissions, go to: http://popslogo.nyc
CBD is one of the principal compounds found in hemp that can have many health benefits such as reducing pain and inflammation, relieving anxiety and stress, and improving overall well being. Worksight worked with Aurelian to develop the naming, logo, and label series for this new and popular product. In fact, Aurelian is a premium CBD in terms of regulated, potent, and purity.
Worksight designed a logo, brochure and website for a new Harlem-based health center. Check the site out at lotushealthcenter.org
Worksight poster design for a land rights organization in Belize.
In preparation for the World Cup games Worksight designed a poster to be hung around East Village establishments to bring fans to The Summit Bar, with proceeds going to #cookforsyria, a global fundraising initiative.
Worksight’s redesign for the Department of Transportation magazine “StreetWise” including masthead design and art direction of photography.
Pratt Institute interviewed Professor Scott Santoro who shared his thoughts on the 2018 PyeongChang Olympics emblem and other exceptional examples from the past.
This gala journal cover is one of my favorites, created for a Purchase College fund-raising event. The brief stated that there would be a white piano on a black stage for a featured entertainer to play. The “bubble P” logo was enlarged and used to represent a piano (center), and the typographic swash elements became motifs that extended throughout the journal. Lighting equipment at the event projected the same swashes onto the stage.
While a grad student at Cranbrook Academy of Art, which is just outside of Detroit, I was asked by a client (I was designing promotions for her art gallery) if I would work on designs for her dad’s gravestone—her dad died six months earlier and they never marked the site. The project included roughs, changes, and refinements, just as a standard job would, but during the final placing of the stone there were tears and statements by the family. It was all quite overwhelming for me as a young designer, but I still cherish the opportunity I had back then.