From Cave to Code

My young son once asked, ‘Why are we here?’, writes Scott W. Santoro. When the question was flipped back to him, ‘Why do you think we are here, Ellis?’, he responded, ‘To learn stuff!’

Ellis was right. If for no other reason, we’re here to learn stuff, and graphic design makes it easy. Our field is so rife with varied subjects that we can’t help ourselves – it is almost forced upon us.

When Pearson Education asked me to produce a graphic design textbook five years ago, I went through everything I know about the subject, and learned a lot more in the process.

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eye-blog

Aussie design heaven

This must be what design heaven looks like. The image attached is a showing of some of the winning posters that I helped select in a September 2010 judging as part of the Australian Graphic Design Association. The competition had a theme—to explain what graphic design can mean to the community socially, culturally, and financially.

Gummie Bier

Another label for Dr. Benny, this time for his latest creation, Gummie Bier. See Stim-u-ale in a previous blog entry (below). The labels are really used promotionally. They aren’t meant to sell the beer off the shelf, but are emailed to Dr. Benny’s friends and family, in order to properly celebrate the latest brew. My payment is in actual beer, and great food (at their party). I consider this a graphic design perk.beerbottles

 

stim-u-ale

An exciting project came through the studio last week: to design a beer label, with payment being in actual beer. My client—Dr. Benny—was introduced to me at my son’s friend’s six-year-old birthday party. Dr. Benny explained to me after we sang and had cake, that the product’s uniqueness is the coca-cola he added to the recipe. I believe I’m only getting five bottles for my time—maybe that’s all the design is really worth—but it might be enough either way. The best part, after all, is that I was able to find a fun use for an early 1970’s typeface by Ed Benguiat called “Charisma.” Must have found its way into my type archive via a publishing catalog we were designing years ago. But how often does a designer get to use a personality-loaded typeface like this one in a seriously not-so-serious way!

beerlabels