SPOTLIGHT ON THE 2018 WINTER GAMES: WHAT DOES IT TAKE TO DESIGN A MEMORABLE OLYMPIC EMBLEM?

Pratt Institute interviewed Professor Scott Santoro who shared his thoughts on the 2018 PyeongChang Olympics emblem and other exceptional examples from the past.

Pace University

An apple is a very popular image and has operated as a sign to represent knowledge (think Adam and Eve’s forbidden fruit), as well as to symbolize elementary education as in “an apple for the teacher,” and also as a sign of health as in “an apple a day.” Here, Worksight used the apple as a kind of piled-on-pride of successes for a Pace University’s School of Education brochure.