Poster: The Way We Get By

Zenith Productions hired Worksight to design a poster for Neil LaBute’s The Way We Get By. The premise: Attractive singles Doug and Beth meet at a drunken wedding reception and end up having sex at the apartment Beth shares with her control freak roommate. Unable to sleep Doug wakes Beth in the middle of the night and the two share awkward conversation before she attempts to rekindle their intimacy. But when her advances are no longer reciprocated Beth demands to know why. Her probing elicits a very surprising response from Doug. Fast-moving, sexy and surprisingly poignant, The Way We Get By is a comedy about lust, life and love.

SPOTLIGHT ON THE 2018 WINTER GAMES: WHAT DOES IT TAKE TO DESIGN A MEMORABLE OLYMPIC EMBLEM?

Pratt Institute interviewed Professor Scott Santoro who shared his thoughts on the 2018 PyeongChang Olympics emblem and other exceptional examples from the past.

Pace University

An apple is a very popular image and has operated as a sign to represent knowledge (think Adam and Eve’s forbidden fruit), as well as to symbolize elementary education as in “an apple for the teacher,” and also as a sign of health as in “an apple a day.” Here, Worksight used the apple as a kind of piled-on-pride of successes for a Pace University’s School of Education brochure.