Graphic Translation

Graphically translating a drawing (for an app icon promoting a STEMI catherization aid) to line-based vector art begins with a reductionist lens on your eye. The outlines, gone. The inconsistencies in line weight, gone. the gradation, gone. What we’re after is power by the simplest means.

Design Interview (Podcast)


Thank you Dave Hopkins for the pleasant interview!

itunes: 
https://podcasts.apple.com/ca/podcast/the-quickie-interviews-for-graphic-designers/id1463743075 
Spotify: 
https://open.spotify.com/show/6cX7gO7xbN2x2UKkZtVBQd?si=bRaCyjCTQt2szdswKXP_bA

Poster: The Way We Get By

Zenith Productions hired Worksight to design a poster for Neil LaBute’s The Way We Get By. The premise: Attractive singles Doug and Beth meet at a drunken wedding reception and end up having sex at the apartment Beth shares with her control freak roommate. Unable to sleep Doug wakes Beth in the middle of the night and the two share awkward conversation before she attempts to rekindle their intimacy. But when her advances are no longer reciprocated Beth demands to know why. Her probing elicits a very surprising response from Doug. Fast-moving, sexy and surprisingly poignant, The Way We Get By is a comedy about lust, life and love.

Privately Owned Public Space (POPS)

NYC’s Privately Owned Public Space logo competition: Worksight used a modular pattern to create the P letterform that references stone patterns found in both indoor and outdoor spaces. The mark works in color as well as black and white, and is distinctive enough to eventually lose the POPS letterforms inside.
To see all 607 submissions, go to: http://popslogo.nyc

Aurelian Life

CBD is one of the principal compounds found in hemp that can have many health benefits such as reducing pain and inflammation, relieving anxiety and stress, and improving overall well being. Worksight worked with Aurelian to develop the naming, logo, and label series for this new and popular product. In fact, Aurelian is a premium CBD in terms of regulated, potent, and purity.