Logo design by Worksight for an educational startup helping middle and high school students learn to express themselves through writing.
Write to Shine Non-Profit Logo Design
Author: Scott Santoro
Principal of Worksight, a graphic design studio in NYC (Manhattan).
Lower East Side: People’s Credit Union Annual Report
St. Michael’s World Apostolate, Bayside, Queens
The 0 in 50 doubles as a halo in this 50th anniversary campaign logo for St. Michael’s World Apostolate in Queens, NY. Blue (purity) and Red (passion) are the colors associated with the Virgin Mary, as is gold for a 50 year celebration.
Lower East Side: People’s Credit Union Design Campaign
Part of a series of posters, postcards, and buckslips (approximately the size of a dollar bill) for this non-profit credit union on the Lower East Side (below Houston Street). The goal was to use interpretive typography and composition in a fun, upbeat and legible way.
Design Reviewer
Made it to the top row, third from the left as part of Bejing’s VO/Art Union portfolio review program for design students. Looks a bit deadly :-).
Marathon T-shirt Design
T-shirt design for an annual Mount Sinai run. From a large exploration this design was chosen because of its typographic simplicity as well as its metaphoric mashup of heart monitor and running shoe.
Branding and Site Design for Tendy Law
Worksight created the visual identity and site design for this New York City based law firm. Tendy Law provides a sophisticated, boutique outside general counsel practice advising midsized corporations, not-for-profits and financial institutions regarding all corporate matters. See the site design here.
Graphic Translation
Graphically translating a drawing (for an app icon promoting a STEMI catherization aid) to line-based vector art begins with a reductionist lens on your eye. The outlines, gone. The inconsistencies in line weight, gone. the gradation, gone. What we’re after is power by the simplest means.
Back Covers
Academic Scholarship: Logo Design
Recently completed, this is one of those formal ideas where the cap sat so nicely on the C that it was hard to ignore. Simple two-color mark and lockup.