An exciting project came through the studio last week: to design a beer label, with payment being in actual beer. My client—Dr. Benny—was introduced to me at my son’s friend’s six-year-old birthday party. Dr. Benny explained to me after we sang and had cake, that the product’s uniqueness is the coca-cola he added to the recipe. I believe I’m only getting five bottles for my time—maybe that’s all the design is really worth—but it might be enough either way. The best part, after all, is that I was able to find a fun use for an early 1970’s typeface by Ed Benguiat called “Charisma.” Must have found its way into my type archive via a publishing catalog we were designing years ago. But how often does a designer get to use a personality-loaded typeface like this one in a seriously not-so-serious way!