SPOTLIGHT ON THE 2018 WINTER GAMES: WHAT DOES IT TAKE TO DESIGN A MEMORABLE OLYMPIC EMBLEM?

Pratt Institute interviewed Professor Scott Santoro who shared his thoughts on the 2018 PyeongChang Olympics emblem and other exceptional examples from the past.

Gala Journal Design: Purchase College

This gala journal cover is one of my favorites, created for a Purchase College fund-raising event. The brief stated that there would be a white piano on a black stage for a featured entertainer to play. The “bubble P” logo was enlarged and used to represent a piano (center), and the typographic swash elements became motifs that extended throughout the journal. Lighting equipment at the event projected the same swashes onto the stage.

Gravestone Design

While a grad student at Cranbrook Academy of Art, which is just outside of Detroit, I was asked by a client (I was designing promotions for her art gallery) if I would work on designs for her dad’s gravestone—her dad died six months earlier and they never marked the site. The project included roughs, changes, and refinements, just as a standard job would, but during the final placing of the stone there were tears and statements by the family. It was all quite overwhelming for me as a young designer, but I still cherish the opportunity I had back then.

Pace University

An apple is a very popular image and has operated as a sign to represent knowledge (think Adam and Eve’s forbidden fruit), as well as to symbolize elementary education as in “an apple for the teacher,” and also as a sign of health as in “an apple a day.” Here, Worksight used the apple as a kind of piled-on-pride of successes for a Pace University’s School of Education brochure.

Polyglot Press

Logo design by Worksight for the Polyglot Press, a publisher of multi-language books and the republisher of out-of-print classics. The word “polyglot” in fact means: having the text translated into several languages: polyglot and bilingual technical dictionaries. The parrot is used not only because of the letter P, but also to symbolize the power of words and the speaking of truths.