Conceptualization: Research, sketching, visual ideas toward achieving client’s goal.
Application: Directions fleshed out and brought to form.
Refinement: Revisions made to insure information is conveyed properly.
Production: Designs made ready for final medium (print, screen, web).
Go to > Components of a Successful Design Solution
347 East 5th Street, 3A, New York, NY 10003 USA
main: 212.777.3558 • cell: 917.565.2994
Worksight is a noticeable entity within the NYC graphic design community, since 1988. The studio is known for its “Design for the Everyday” approach to graphic communication including logo design, brochure design, catalog and magazine design, and digital advertising.
Worksight has designed branding and visual identity strategies for a variety of clients; from corporate giants such as Automatic Data Processing (ADP) and Steelcase Furniture, to nonprofits including Purchase College and the Rainforest Foundation US. The goal of every project is to communicate to audiences by drawing them in through form, and connecting with smart ideas. Works produced include a report for the American Friends of Rabin Medical Center, a book design for the commemorative edition of Rachel Carson’s environmental classic The Sea Around Us, and a visual identity for the NYC Alliance Against Sexual Assault.
Articles about Worksight have been included in design publications including: 2+3 D (Poland), DesignNET (Korea), Etapes Graphiques (France), Eye (England), ID and Print (USA), Plus Eighty One (Japan), and Art and Design (Beijing). Worksight has also been included in design books: PBC International, Rockport, Rizzoli and Watson Guptill. Worksight has won awards from: AIGA, ACD, NY Bookbinders Guild, and Print magazine.
See a recent article on logo design featuring Scott W. Santoro
See a recent logo and website launch for Lotus Health and Wellness
Scott W. Santoro is author of Guide to Graphic Design, a 360 page textbook published by Pearson Education 2013. Scott has served as a Fulbright judge for the program’s review of student design applications, and for Sappi Paper’s “Ideas that Matter” design grant. He was both a symposium presenter and design judge for the Brno International poster biennial (Czech Republic), and speaker for the Australian Graphic Design Association’s (AGDA) seven city chapters.
Scott holds both a BFA (Pratt Institute) and an MFA (Cranbrook Academy of Art), and is an adjunct professor (CCE) of graphic design at Pratt. He has led workshops on design and brand identity at Parsons School of Design, The Cooper Union, and NYU. Scott served as both treasurer (one year) and vice-president (two years) of the NY Chapter of the American Institute of Design, and is active as both a speaker and committee member for numerous design organizations.
Scott named his design studio Worksight as an homage to his early apprenticeship in the blue-collar trade of plumbing. The reference continues to influence him, translating into a clear and direct approach to solving graphic design problems.
Scott lives in the East Village of Manhattan where he is raising two teenage sons.
Projects Designed with Clarity and Conviction
Logos; Stationery Systems; Identity Style Guides; Websites; Brochures and Reports; Sales Literature and Presentations; Newsletters and Banners (both print and electronic); Magazines and Trade Catalogs; Pocket Folders; Signage (interior / exterior); Packaging; Advertising Design; Trade Show Booths; Wedding Invitations; Gala Announcements and their Journals; Book Covers; Book Interior Layouts; Brand Consulting; Logo redraws and cleanups; Posters; Menus; Promotional T-shirts and Shopping Bags; Holiday Greetings; etc.