Sometimes when we design, we tend to reduce the content and form down to their bare essentials. It’s as if by including too many aspects or elements, we fear we will dilute some singular message. But this is not necessarily the best way to go---there are rewards for working through a piece. The reductive process grew out of the needs of a (supposedly) homogeneous society; in the cultural diversity of today’s market, an open approach can have a greater and more positive pay-off. By exploring all aspects and issues---fully and with intelligence---one can connect with a broader audience. It’s not to say that there aren’t levels and hierarchy. Just that to eliminate can mean to de-inform.
click for a visualization