One great desire in graphic design
is for the audience to participate in the communication. This is realized in a variety of ways. The formal structure or grid is perceived, the concept is grasped, the sentence is completed, the feeling understood. We want the reader to notice our intention. Yet it’s mystery that gives a piece life. The subjective part of the presentation gets the reader to linger. This deliberate ambiguity allows the piece to sit on a table or be pinned to a wall for more than a day. It keeps a window of interpretation inspiringly open because the subtle metaphors and intriguing elements keep asking to be uncovered and re-examined.
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