SHERP (Science, Health and Environmental Reporting Program): logotype and symbol design
In preparation for their 25th anniversary as a graduate program, SHERP, as it’s known at New York University,
wanted a visual identity that would symbolize their three areas of concern—science, health and the environment.
For adaptability, two versions were designed—a linear masthead (main), and a stamp-like seal (secondary).
The identity is applied to stationary, notepads, coffee-cups, and t-shirts. > back to branding and identity