A+D Circle: The Museum of Modern Art: trademark, stationery, brochure announcement and order form
MoMA’s Architecture and Design Department wanted a symbol to identify a new membership they created called “A+D Circle.”
The ballbearing was the department’s first collected piece, circa 1934, and served as a metaphoric symbol for them.
> see a full spread of the brochure >> back to identities >>> back to brochures