Gloria Vanderbilt, American Film Festival, Gotham Fine Arts: trademarks
Stylistic form, translation, impact and clarity were the main concern for these marks by Scott Santoro.
The Vanderbilt swan has a wave-like pattern at the bottom that could also be read as zigzag stitching or pinking.
The Film Festival mark uses flag and film-making graphics with a title that gives the feeling of personalization.
Gotham Fine Arts incorporates a pedestal and torn paper to explain their gallery of fine art litho and silkscreen prints.
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