New York City Alliance Against Sexual Assualt
The objectives of the new identity’s logo: 1) capture the spirit of the Alliance, 2) be a beautiful mark, and 3) coordinate, yet be a parent to, smaller campaign identities within the alliance. The set of focused and expanded lines within the circle represent an active interconnectedness within the five city boroughs. > see our website design >> back to branding and identity

The original (pre-existing) Alliance logotype (officially retired).

Examples of the Alliance logo exploration which helped flesh out directions the identity could go in:

Also designed by Worksight: “Not In Our CIty” and “SAY SO!” campaign identities.
Alliance objective: to connect to a younger audience with specific issues and events.

—a visual statement.

—a metaphoric mark.

—a sign that suggests “the time has come.”

—a humanizing element; protective boundary

Alliance logo applied to a subway map locating clinic w/ hotlines. > see the full card

An ad was designed to run in the NY Press Magazine. > see the ad