New York City Alliance Against Sexual Assault
The objectives of the new identity’s logo: 1) capture the spirit of the Alliance, 2) be a beautiful mark, and 3) coordinate, yet be a parent to, smaller campaign identities within the alliance. The set of focused and expanded lines within the circle represent an active interconnectedness within the five city boroughs. > see our website design >> open pdf of work created per our Sappi grant
> back to branding and identity
The original (pre-existing) Alliance logotype (officially retired).
Examples of the Alliance logo exploration which helped flesh out directions the identity could go in:
Also designed by Worksight: “Not In Our CIty” and “SAY SO!” campaign identities.
Alliance objective: to connect to a younger audience with specific issues and events.
Alliance objective: to connect to a younger audience with specific issues and events.
—a visual statement.
—a metaphoric mark.
—a sign that suggests “the time has come.”
—a humanizing element; protective boundary
An ad was designed to run in the NY Press Magazine. > see the ad
A poster illustrated by Luba Lukova via our Sappi grant. > see the poster
