Worksight
Scott Santoro is principal of the New York City graphic design studio Worksight. Since 1988 his studio has become know for its "Design for the Everyday" approach to graphic communication. Worksight is a noticeable entity within the design community.

The goal to connect with diverse audiences is seen in works produced, including: an annual report for the American Friends of Rabin Medical Center, a book jacket and interior design for a commemorative edition of Rachel Carson’s environmental classic "The Sea Around Us," and the visual identity, brochures, and web site for the NYC Alliance Against Sexual Assault which develops and advances strategies, policies, and responses that prevent sexual violence.

Worksight has developed brand and identity strategies for a variety of corporate clients that range from Automatic Data Processing (ADP), Guilford of Maine textiles, Steelcase Furniture, and for non-profit clients such as The Brooklyn Business Library, the NYU School of Medicine, Purchase College, and the Rainforest Foundation.

Articles about Worksight have been included in publications: 2 + 3 D (Poland), DesignNET Magazine (Korea), Etapes Graphiques (France), Graphics International (England), ID Magazine (USA), Plus Eighty One (Japan), Art and Design Magazine (Beijing), and Print Magazine (USA). Worksight has also been included in books on design: PBC International, Rockport, Rizzoli and Watson Guptill. Worksight has won awards from: AIGA, ACD, NY Bookbinders Guild, and Print Magazine.

Scott Santoro (Principal)
Scott’s early employment began Landor Associates in New York City after graduating from Pratt Institute with a B.F.A. in graphic design. Landor, the world’s largest branding and identity firm, provided a solid foundation for understanding how organizations and national brands visually represent themselves. After gaining solid experience there, Scott was hired by Mobil Oil Corporation as senior designer of internal communications where he cohesively applied the company’s established identity to a wide range of communications—from posters and newsletters, to brochures and reports. After two years, Scott decided to study design at a full academic and graduate level. He applied to, and was accepted at, the prestigious, and somewhat notorious, Cranbrook Academy of Art. His experimental work there contributed to the challenge being made to the design establishment of the time—to rethink the boundaries of graphic design (see “Cranbrook: The New Discourse” by Rizzoli publishers). Upon graduation, Scott began the design studio, Worksight (see description below).

Scott is an adjunct professor of graphic design at Pratt Institute and has taught design at Parsons and the Cooper Union. He has led workshops on design and brand identity at NYU as part of their school of professional continuing studies, and stays active within the design community’s organizations and publications, serving as both treasurer and vice-president of the AIGANY (American Institute of Graphic Arts), and as a regular speaker on graphic design issues including a lecture tour as the Australian Graphic Design Association's International Guest Speaker, and for Dartmouth College’s Hood Museum to accompany their poster show from San Francisco’s Haight-Ashbury on the subject of Psychedelic Language. He served as judge for the Sappi Paper 2009 “Ideas that Matter” grant, and as an international judge and symposium presenter for the 2010 Brno International poster biennial (Czech Republic). Scott has served as design committee member for the Fulbright program’s review of student design applications (2009–2012 academic years). He is in the midst of completing a textbook on graphic design for Pearson Education.
BFA, '82—Graphic Design, Pratt Institute, Brooklyn, NY
MFA, '88—Graphic Design, Cranbrook Academy of Art, Bloomfield Hills, MI


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